Understand
Identify the opportunity. Understand what is happening and how affects people. Define the desired outcome.






Design
Project the situation in the future, figure out the direction. Set goals & define how to measure them.






Resolve
Build, adapt and make sure the goals are reached. The method should be solid, decision and execution during the process should be flexible. Learn. Start again.

Principle
I'm always looping between simplify & improve. Constantly looking to do everything a little bit simpler & a little bit better.






Dieter Rams 10th principle
Good design is as little design as possible.









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